Payment & checkout are sensitive points of the customer journey for which it is essential to make the customer feel as secure and appreciated as possible. Alongside the pleasure of their new purchase, we have to ask ourselves: how do we want the customer to feel when they leave the store?
So don’t break off the positive experience. Ensure that your customers are as satisfied as possible and sure of your commitment, so that even when they have physically left the shop, the emotional connection remains in place. This generates loyalty – and loyal customers become the brand community that will carry you through difficult times. Now is the time to create stimuli and generate incentives for customers to make full use of your services. Use that momentum!