A SAFE BUT STILL UNIQUE
CUSTOMER JOURNEY
There are many different ways of implementation, such as the following individual measures:
REVAMP THE CUSTOMER
JOURNEY
By adapting the signage and shop layout, you can optimise your available space to get the maximum out of the permitted 10 sqm per customer. Create new anchor points for your expertise and address your entire portfolio by means of curated highlight presentations along your customers’ main route through your shop.
IN-STORE GUIDANCE
Do your job of guiding the customer using your brand’s standards and aesthetic. Integrate orientation and behaviour tools into the CI-compliant overall look of your brand. Show your customers that this is a natural part of the in-store experience rather than subjecting them to months of feeling like they are on a makeshift building site.
INFORMING AND TRAINING STAFF
Owing to the particular challenges and to the continuously changing situation and regulations, it is essential that staff are provided with the necessary tools – both in the shape of training as well as suitable equipment such as masks, sanitiser, etc. – because service and safety belong together.
DIGITAL IN-STORE CUSTOMER SERVICE
By using digital media you give your customers access to product explanations and background information at all times so that they can familiarise themselves before or even without availing themselves of personal customer service (QR code, self-cleaning touchscreens, projection mapping).
