THE NEW FIRST IMPRESSION
Find out more about some of the approaches that
we are currently implementing:
Demonstrate your specific competences as well as your sense of responsibility for your community. Seize every opportunity that presents itself to tell your customers the story that you have always wanted to tell them, even before they enter the shop. They will seldom have spent so much time outside your shop, looking at the windows. Tell them about yourself, your tradition and the people behind the business. It doesn’t matter whether you do it »big and bold« in the window, or in selected, more low-key places – communicate wherever you can reach your customers.
Make your windows interesting, create interaction that links your brand and your products in an entertaining and/or playful way, thus shortening the wait for your customers.
Give yourself the space to inform your customers about your rules of in-store conduct before they go into the shop, and let them know you are a responsible trader, operating entirely in the best interests of your customers. Create rules and framework conditions that help your customers to take the necessary protective measures (distancing and queuing tools, digital entry controls, provision of sanitiser, hygiene measures such as masks, etc.)
FIND OUT MORE ABOUT YOUR CUSTOMERS