Social distancing notwithstanding – don’t lose touch with your customer! It isn’t only since coronavirus that it has been essential to »pick up the customer digitally« before and after shopping. Now more than ever, brick-and-mortar retail has the chance to inject emotion and highlight its relevance.
With the help of digital channels you can generate the necessary reach, in order to activate customers for a multisensory shopping experience.
It is precisely this combination of online and offline that makes the physical brand experience meaningful and lastingly enhances it. Create stimuli now and generate incentives that encourage customers to avail themselves fully of your service.